Choosing the Best and the Right Cream Jar for your Cosm […]
Choosing the Best and the Right Cream Jar for your Cosmetic Products
One thing that most companies always concentrate on so much is to offer the best quality cosmetic products to their customers. This is absolutely good. On the other side, the side they tend to take a little interest in is the kind of packaging they choose for their products. Such companies tend to spend a lot of time and resources advertising their products through the media but unfortunately, in one way or the other, maximum profits might never be attained. In cosmetics, the beginning of advertisement is with the packaging of the product. Companies that have known this for long tend to have more sells even if their product is of standard quality. In the contrary, a company with a high quality product achieves just average sales if they don’t put emphasis on the package they choose. For the best sales, package your cream in the best cream jar that the market will appreciate.
Packaging has an attractive effect to the customers
When a product is well packaged in a good quality cream jar, customers are immediately attracted to check it out. The truth is that most of the customers who shop for cosmetic products rarely get informed of the products from the media. Few will research about a product before they buy them. A good number of customers always want to try an appealing product from the beauty shops. Others will do window shopping on the supermarket shelves and whichever cosmetic product will attract and be appealing to them is the one they will spend their money on. For you to catch the attention of your customers in such places that are crowded with hundreds and hundreds of cosmetic products from different companies, you will have to pack your product in a quality cream jar, ideal to catch the attention of your customers. The container you choose has to look good.
Size, Color and Shape are Factors for Consideration
The most common cream jar sizes are those of three, five, ten, twenty and thirty grams. It is important that you consider any of these when you are designing your cream jar. Do not go for a customized size unless it is very necessary or there is something that you are trying to drive at. Many customers will always budget for the most common sizes and having a size that’s not within these limits may disfavor you a great deal.
In terms of shape, the most common shapes for the cream jars are the traditional round shaped jars that have a wide mouth and a lid. However, you also have other options that are worth exploring. Tube-like packages are present among others. The most important thing, regardless of the shape is for you to go for a product that is made from quality materials. The colors you go for should be those that will attract the customers rather than those of your interest. White, transparent, pink… the choice is yours.